Reaching new heights together. Ready for transformation?
Transformation means having the courage to change – and the vision to create something new and better from what once was. Just like this year’s venue in Munich’s Werksviertel: where Pfanni once produced mashed potatoes, and the legendary Kunstpark Ost later provided unforgettable nights, there now stands an innovative district with a 90-metre-high Ferris wheel as its landmark, visible from afar. An impressive journey of transformation – reaching new heights.
Your company, too, faces similar transformations: Artificial intelligence is revolutionising customer experiences, generative AI is fundamentally changing content strategies, and the future of search is turning established marketing channels on their head. Automation and new business models require completely different ways of thinking, whilst digitalisation continues to gather pace. At Digital Customer Experience Day 2026, you’ll also experience our own transformation: two intensive days focusing on the core themes of content, data and forms.
Discover how leading companies are revolutionizing their digital experiences in presentations and live demos. And use the two days for intensive networking with digital marketing experts from IT and business.
For years, the Digital Customer Experience Day has been the go-to live event for IT and business professionals focusing on the digital experience. Here, you’ll find not only inspiration but also concrete roadmaps for your own transformation – ready for transformation.
Our clients from HUK COBURG, BMW, die Bayerische, Telefonica, 3 Banken IT, Oberbank and VR-NetWorld will give you exclusive insights into their digital transformation strategies and show how they are setting new standards with modern technologies.
An exclusive hotel allocation is available to ensure a stress-free experience.
Please note: It is trade fair season in Munich and our limited hotel allocation offers affordable accommodation right next to the event venue. It pays to be quick.
When?
Wednesday, June 24
Thursday, June 25
Where?
Werksviertel "Werk 3", Atelierstraße 10, 81671 Munich
Who?
Online marketing users from IT and business
<Program>
9:30 – 10:30 Registration and breakfast
10:30 – 10:45 Greetings, Martin Brösamle, eggs unimedia
10:45 – 11:30 "Reaching for the top – winning, falling and coming back stronger" interview, Sven Hannawald, ski jumping legend
11:30 – 12:00 "Content without chaos – Success with a content supply chain", end-to-end demo, Irmi Hobmaier, eggs unimedia
12:00 – 12:30 Customer presentation: "Adobe Experience Manager as the heart of HUK-COBURG's digital application landscape", Christian Deinlein and Luca Rosenbauer, HUK-COBURG
12:30 – 13:30 Lunch break
13:30 – 13:50 "The Power of Serverless Apps", Christoph Behounek, eggs unimedia
13:50 – 14:15 "Mobile First, Cross-Channel Always: Journeys that connect channels", Klaus Völk, webalyse
14:15 – 14:45 Customer presentation: "When Machines Shape Customer Experience – Are We Ready for the AI-Driven Transformation?", Alexandra Nouri, BMW, and Divia Paramesh, eggs unimedia
14:45 – 15:30 Coffee break
15:30 – 16:00 "Boost your GEO/SEO – Greater visibility through AI-based tagging and metadata generation for assets", Sven Köhler and Andreas Saal, both from eggs unimedia
16:00 – 16:30 Expert lecture: "Decoding German Loyalty", Lena Kleinwechter, Simon Vieracker, both Talon.One
16:30 – 17:00 "Agentic AI – A glimpse into a world with AI agents", Hartmut König, Adobe
17:00 – 18:00 Get-together, networking, ferris wheel
From 19:00 Evening event with DJ CemÜner
</Program>
<Program>
9:30 – 10:30 Registration and breakfast
10:30 – 10:45 Greetings, Martin Brösamle, eggs unimedia
10:45 – 11:30 "GenAI in practice: What are the advantages for UX, visibility and data-driven business models", panel discussion with Prof. Alexander Hahn, TH Nuremberg, Sabine Schwalm, Telefónica, Christoph Behounek, eggs unimedia, moderator: Hartwig Thöne, Sport1
11:30 – 12:00 "Establishing modern, AI-based knowledge management for significantly more efficient business processes", Nikola Wullenweber and Simon Bönisch, both from eggs unimedia
12:00 – 12:30 Leaving your comfort zone: boldly addressing target groups. Connecting people through marketing and creating unforgettable moments, Jasmin Gilly, Joachim Zech, Die Bayerische
12:30 – 13:30 Lunch break
13:30 – 14:00 Customer presentation: "Customer Journey Analytics in the Banking Ecosystem – using vr.de (Volksbanken Raiffeisenbanken) as an example", Sandra Witscher, VR-NetWorld, Khaled Marhoum, webalyse
14:00 – 14:30 "Traffic explosion through AI: How to deal with the massive AI website traffic of the future." Three scenarios to vote on. Ludwig Bauer, Tino Pohlmann, all from webalyse.
14:30 – 15:00 Coffee break
15:00 – 15:30 "Form portals based on AEM Forms: Oberbank's new Document Centre", Martin Hackl and Melanie Radler, both from 3 Banken IT, Dominik Sandner from Oberbank, and Jan-Erik Timme from eggs unimedia
15:30 - 16:00 "News from AEM Forms", Martin Grimm, eggs unimedia
From 16:00 Networking, ferris wheel
</Program>
More about Content, Data & Forms
Wednesday, June 24
Thursday, June 25
In the “Werk 3” Werksviertel
Atelierstraße 10
81671 Munich