AEM Forms Forum 2025

Highlights from Adobe Customer Experience Day and AEM Forms Forum 2025

On course despite headwinds

In stormy times, it takes courage, foresight and the ability to read the wind correctly. Think long-term - act short-term. In sailing, as in business, you need the right tools, processes and a strong crew.

The AEM Forms Forum is all about forms and processes. Really?

Yes, because forms are the decisive moment in the customer journey - whether for applications, damage reports or contract conclusions. A website visitor becomes a lead, an interested party becomes a customer and applicants submit their data and wait for a response. It is precisely this moment that can inspire - or frustrate. A form process can be quick and seamless or require many manual steps.

At the 12th AEM Forms Forum, you can expect exciting insights and innovative approaches to optimizing form-based processes. With AEM Forms, Adobe offers a leading platform for the automation of these processes. You can look forward to practical examples, live demos and valuable insights from customer projects. In her keynote, Astrid Brüggemann will show how you can use AI as your “third brain”. Our customers from ZKRD and Investitionsbank Berlin will share how AEM Forms has optimized their processes in practice.

The AEM Forms Forum has been the live event for IT and business around AEM Forms technology for years. Experience strategic thoughts and insights into Adobe technologies from customer projects.

Programm

<yellow-line> <yellow>Forms Forum</yellow>      CX Day </yellow-line>

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09:30 - 10:30 Registration and breakfast

10:30 - 10:45 Welcome, Martin Brösamle, eggs unimedia

10:45 - 11:30  Keynote: AI as the third brain, Astrid Brüggemann, author and AI expert > watch presentation

11:30 - 12:00 AEM Forms Sneaks (1):

• AEM Forms Demo, Martin Grimm,  eggs unimedia > watch presentation
• IBB: Development banking and digitalization – How do they go together? Eike Schmaida, Investitionsbank Berlin and Julian Manzel, eggs unimedia

12:00 - 12:30 Accessibility in forms based on customer examples,  Jan-Erik Timme, eggs unimedia > watch presentation

12:30 - 13:30 Lunch break

13:30 - 14:00 High performance in the face of headwinds! How companies stay the course not harder, but smarter,  Michi Steinkohl, Vitality Coach > watch presentation

14:00 - 14:30  AEM Forms Sneaks (2):

• AEM Forms at the Zentrales Knochenmarkspender Register-Deutschland,  Kerstin Mitterwald, ZKRD and Martin Grimm, eggs unimedia

• AEM Forms AI Assistant / Conversational Forms, Dominik Emmert, Adobe > watch presentation

14:30 - 15:00 Coffee break

15:00 - 15:30 AEM Forms Sneaks (3):

• AEM Forms + Adobe Analytics + Personalization, Jonas Strübig, webalyse, Chris Queener, eggs unimedia > watch presentation
• AEM Forms + Edge Delivery Services, Jan-Erik Timme, eggs unimedia

15:30 - 16:00 Innovations of AEM Forms, Martin Grimm, eggs unimedia

from 16:00 Networking

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