eggs unimedia was commissioned to implement a customer portal based on Adobe Experience Manager (AEM). With this portal, Salzburg AG can offer its private and business customers a central platform to view and manage products and services they purchase from Salzburg AG. Within the scope of the customer portal project, the previously separate customer portals BusinessPortal, OnlineService and CableLink ServiceCenter, were to be consolidated.
The main objective of the project was to focus on the customer and maximize user-friendliness by means of a clear and uniform design of the interfaces and intuitive operation. The creation of self-service functionalities for the customer should ultimately also reduce internal customer service efforts.
The project implementation was initially planned as a "waterfall model". In the further course of the project the procedure was changed to the agile software development methodology Scrum. Agility was finally also the key to success. Because the agile approach meant that the project participants of Salzburg AG and eggs unimedia were in even closer contact. Dailys, Estimation Meetings, Sprint Planning and Refinements, in which the requirements were analysed and refined once again, were now part of the project procedure. All participants were able to focus 100% on the project.
The customer portal was designed as an expandable platform so that it can grow both in terms of content and functionality. This makes it easy to implement future functions and to realize sales potentials, such as the implementation of cross-selling campaigns.