Adobe Customer Experience Day 2024
FEEL THE EXPERIENCE
Technologies, that fascinate. Insights, that inspire.
When?
Wednesday, June 12, 2024 from 9:30 a.m. to 6:00 p.m., evening event from 7:00 p.m.
Where?
MOTORWORLD Munich, Am Ausbesserungswerk 8, Munich Freimann
Who?
Online Marketing Specialists from IT and Business
June 12th, 09:30 a.m. - 06:00 p.m., MOTORWORLD Munich, Germany. This is a German speaking live event.
Many are talking about it. Everyone wants them. Very few companies can rely on them.
Loyal customers instead of occasional buyers. Brand ambassadors instead of buyers. Real fans instead of consumers.
Companies like Apple get this special fan relationship right, as do fancy car brands and football clubs anyway.
But if the basis is not right and you are literally building on sand, neither a (fan) relationship nor a marketing campaign will work. It collapses under pressure, with complex requirements and in difficult times.
This year's Adobe Customer Experience Day is all about the technological basis for great things and we are looking forward to hearing first-hand from one of the most emotional football clubs in the world about how it works with the genuine love of their fans.
For many years, Adobe Customer Experience Day has been our live event for IT and business around digital experience. Experience strategic thoughts and insights into Adobe technologies from customer projects. Discover the extensive possibilities of the Adobe Experience Cloud and Adobe Experience Manager in particular in presentations and demos. And take advantage of the personal exchange of experiences with many other digital marketing experts.
Look forward to the keynote speech by Christopher Peterka, who is known as "The Scout" as a speaker from politics, business and culture. Our customers from Borussia Dortmund to BMW will give you insights into their digital strategies based on Adobe technologies.
The event will take place at MOTORWORLD in Munich and is of course free of charge for our guests.
Agenda
09:30 - 10:30 Registration and breakfast
10:30 - 10:45 Greetings, Martin Brösamle, eggs unimedia
10:45 - 11:30 Beyond Binary: Man & Machine, Christopher Peterka, futurist and entrepreneur
11:30 - 12:00 Demo: We make Work (and Content) flow - From planning to delivery with the Content Supply Chain, Christoph Behounek, eggs unimedia
12:00 - 12:30 No fan experience without a platform. How Borussia Dortmund is moving into the future with AEM. Alexander Mühl, BVB, Franziska Schelter, eggs unimedia
12:30 - 13:30 Lunch break
13:30 - 14:00 Team Alchemy: The transformation of agile collaboration to customer-centric solutions, Matthias Lautenbacher, eggs unimedia
14:00 - 14:30 Fan experience through consistency: Headless AEM at the heart of BMW's scalable content strategy, Alex Wolfson, BMW and Habib Awada, eggs unimedia
14:30 - 15:00 Platform vs. Point Solution - why a customer data platform alone cannot be the solution, Markus Erwin, Adobe
15:00 - 15:30 Coffee break
15:30 - 16:00 Megatrend Artificial Intelligence: 1st half: what to consider legally. 2nd half: Where is the potential, what is eggs researching? Martin Grimm, Thomas Bojer, both eggs unimedia
16:00 - 16:30 AEM Guides: How you can use instructions, videos and documentaries for your product strategy, Alexander Lotz, eggs unimedia
16:30 - 17:00 Lighthouse Score 100, Document-based Authoring: What is behind AEM Edge Delivery Services?, Irmi Hobmaier, Habib Awada and Nhan Tran, eggs unimedia
17:00 - 18:00 Get-together and networking
from 19:00 Evening event with DJ Ju
Our keynote speaker: Christopher Peterka
Christopher Peterka aka "The Scout" takes us on an exciting expedition beyond the boundaries of analog and digital. In "Beyond Binary: Man & Machine", we experience a keynote that explores the coexistence of human intuition and machine intelligence. We break down the old ways of thinking and immerse ourselves in a world where technology and humanity are not mutually exclusive, but complementary. For marketing wizards, IT avantgardists and business pioneers: We will discover the critical issues and opportunities that will arise in the next 5-10 years. Let's rethink the future together – full of humor, insight and an eye for the unexpected.
Speaker & eggsperten
Are forms an important part of your customer journey?
Then come to our AEM Forms Forum on the following day:
When? June 13, 2024 from 9:30 a.m.
Where? MOTORWORLD Munich | Am Ausbesserungswerk 8 | Munich Freimann
Impressions from last year's events
