AWS Summit 2025 – Hamburg

From the Summit to the partner events — a successful and well-rounded event

On June 5, 2025, the AWS Summit took place in Hamburg. Eggs unimedia was on site with the Cloud Solutions Unit team to explore the latest developments and trends in cloud technologies.
From the Summit to the partner events – a thoroughly successful event with exciting insights, inspiring conversations, and valuable takeaways.

In parallel, a series of “House Warming” events for tech enthusiasts took place across various locations in Hamburg, featuring a range of in-depth technical sessions. The majority of talks focused on artificial intelligence, particularly on how to program and modularly combine individual components using AI. This approach allows for significant efficiency gains and makes the development process noticeably easier.
We ended the evening with our partner TD SYNNEX, enjoying great food and engaging conversations.
A big thank you at this point for a truly enjoyable evening!

The following day, the AWS Summit took place, welcoming around 10,000 attendees. AWS showcased its full portfolio and the strength of its network and partners across 149 individual sessions. Presentations were held simultaneously on multiple stages, allowing guests to choose based on their interests. It was both impressive and highly informative for the entire team. In the evening, it was time for “Cloud Ahoi” – with a live band, networking, and Currywurst on board.

he event hosted by Alice&Bob.Company was the perfect way to round off this incredible Summit week. A heartfelt thank you for the excellent organization and for letting us be part of it.

We've summarized the most important and exciting topics for us below:

• AWS European Sovereign Cloud: Setting new standards for data sovereignty in Europe

• AWS Cloud Solutions: Modernization & migration made easy

• Gen AI at AWS: The future of artificial intelligence

AWS European Sovereign Cloud: Setting new standards for data sovereignty in Europe

The AWS European Sovereign Cloud is a cloud infrastructure specifically designed for the European market. It enables public institutions and regulated companies to meet the highest requirements for data sovereignty, data protection, and compliance. The cloud is operated physically and logically separate from the global AWS cloud and is managed by dedicated personnel located within the EU.

Benefits for customers of the AWS European Sovereign Cloud:

• Full data control: Data remains exclusively within the EU and is subject solely to European laws.

• High security standards: State-of-the-art encryption and access controls protect sensitive information.

• Compatibility with existing AWS services: Customers can continue to use familiar AWS tools while benefiting from sovereign operational models.

• Support for regulatory requirements: The Sovereign Cloud helps companies comply with complex EU regulations such as GDPR, NIS2, and national laws.

With this solution, AWS responds to the growing demand for trusted cloud services in Europe—without compromising on performance or innovation. The European Sovereign Cloud is expected to be available by the end of 2025.

AWS Cloud Solutions: Modernization & Migration Made Easy

Digital transformation is essential for many companies, but the path to the cloud can be complex. AWS offers tailored support with its Cloud Solutions to modernize existing IT infrastructures and ensure a smooth migration to the cloud.

Specifically, this means:

• Modernization: Utilizing AWS services such as Amazon EC2, Amazon RDS, and AWS Lambda to scale, secure, and optimize the cost-efficiency of applications.

• Migration: Tools like AWS Migration Hub and AWS Database Migration Service simplify the planning, execution, and monitoring of the cloud transition.

Benefits: Faster time-to-market, reduced IT costs, and increased flexibility.

Conclusion: With AWS Cloud Solutions, you can modernize and migrate your IT infrastructure efficiently and future-proof your business.

Gen AI at AWS: The Future of Artificial Intelligence

Generative KI (Gen AI) revolutioniert den Umgang von Unternehmen mit Daten. AWS bietet mit Amazon Bedrock, Amazon Q Developer und Amazon Q Business leistungsstarke Tools, um Gen AI nahtlos in Anwendungen zu integrieren.

Was ist Gen AI?

Generative AI (Gen AI) is revolutionizing how companies handle data. AWS offers powerful tools such as Amazon Bedrock, Amazon Q Developer, and Amazon Q Business to seamlessly integrate Gen AI into applications.

Why AWS?

• Scalability: Infrastructure for global deployment of Gen AI applications.

• Integration: Seamless connectivity with existing AWS services.

• Security: Highest security standards for your data.

Conclusion: With Gen AI from AWS, companies can develop innovative solutions and make their processes more efficient.

Example: Amazon Bedrock Data Automation (BDA)
Amazon Bedrock Data Automation is now Generally Available (GA). This fully managed service transforms unstructured data—documents, images, videos, and audio files—into structured, actionable information through a single API. This eliminates the complex orchestration of multiple AI models and services.

Use Cases:

• Rapid review of legal contracts and alignment with internal policies

• Conversion of large volumes of video data into searchable knowledge bases with chapter summaries and custom logos

• Uploading audio files for transcription and logging

• Automatic processing of hundreds of thousands of PDFs from Amazon S3 into a vector database (RAG), accessible via GenAI Agents from Amazon Q

Conclusion

A successful summit full of exciting insights and new learnings for our team. Together with TD SYNNEX, we will continue to strengthen our AWS partner status, optimize existing eggs solutions, fulfill customer requirements, and stay closely connected to the latest developments.