Adobe releases Experience Manager as a cloud service

Experience and working with the AEM Grid

Adding and positioning components in a responsive grid

All Blog Entries

Working in distributed teams

The art of thinking independently together

Important news at the beginning of the year


Adobe released Adobe Experience Manager (AEM) as a cloud service on January 13th. This native cloud solution offers customers a global, scalable, flexible and secure platform. It includes extensive out-of-the-box capabilities and easily connects to multiple data sources to enable companies to deliver personalized experiences to their customers along the customer journey in real-time. New AEM instances can be provisioned in a very short time. Campaigns, digital content and experiences can be created, managed and delivered faster than ever before.

Adobe Announces Adobe Experience Manager as a Cloud Service

Adobe Announces Adobe Experience Manager as a Cloud Service

AEM as a cloud service is also aimed primarily at medium-sized companies that are becoming increasingly digital and need easy-to-use and flexible tools for their content management challenges. The "Digital Foundation Framework" included in the cloud service enables faster project development, because the functional blue-print website with basic analytics and personalization functions contained in it provided an ideal basis for the implementation of an own project.


The most important advantages:

  • Faster time-to-value: Rapid implementation of customer and business requirements by optimizing marketing processes and application development. By automating the deployment of AEM environments on a service-based architecture, companies can develop and deploy modular solutions even faster.
  • Cloud agility: Cloud-native service that is always up-to-date, scalable and available
  • Continuous optimization of your online presence: Increase ROI and conversion rates by optimizing each step of the customer journey based on real-time data
  • Omnichannel: Create and deliver experiences through any channel, device and application
  • With native integrations to Adobe Sensei and Adobe Experience Cloud solutions such as Target and Analytics, it becomes easier to set up interactions between different applications, increasing value for customers with multiple applications.

Part of AEM as a cloud service is also the Cloud Manager. The Cloud Manager enables companies to manage their AEM instances in the cloud. It includes a CI/CD pipeline, flexible deployment models and "autoscaling" of the resources needed to handle peak loads without compromising performance or security. This also allows extensions, updates or new developments to be installed more quickly. Part of the CI/CD pipeline is a thorough code scan, which ensures that only high-quality applications enter the production environment.


The pricing model was also adjusted. The price metrics of AEM as a cloud service cover use cases of large web applications in the enterprise segment. However, they also scale downwards to cover the requirements of medium-sized companies.


AEM as a cloud service is versionless and always up-to-date, so customers always use the latest version and features. Adobe promises that with AEM as a cloud service, upgrade projects are a thing of the past.

AEM customers who want to operate AEM themselves or use it as a managed service will continue to be supported in the form of feature packs that are released at regular intervals.

Adobe Experience Manager (AEM)

Adobe Experience Manager (AEM)

You may be asking yourself what the difference is between AEM as a managed service (available since 2017) and AEM as a cloud service? 

AEM as a managed service was introduced several years ago to provide customers with the benefits of Adobe Experience Manager in the cloud. In this offering, Adobe operates Adobe Experience Manager in AWS/Azure for its customers and provides customers with various value-added services such as 24/7 support, technical contacts, agreed-upon availability, etc. AEM as a cloud service, on the other hand, is a complete cloud-native redevelopment of AEM with a modernized architecture so that customers can get the most out of AEM and easily link their AEM application to other Experience Cloud offerings. 


By the way, the user interfaces of AEM Sites and AEM Assets as a cloud service are identical to the familiar interfaces, so that users (editors, authors, etc.) do not need to be trained. AEM as a cloud service can still be extended, adapted to business requirements or integrated into third-party solutions.


To use AEM as a cloud service, the following requirements must be met:

  • All deployments must be done through the Cloud Manager
  • The code base must be based on Experience Manager 6.5
  • The author UI must be based on the Touch UI. The Classic UI is not supported. 


What happens with the on-premise offer from AEM?

Adobe's primary go-to-market strategy for Adobe Experience Manager is AEM as a cloud service. If customer requirements are not met by the cloud service offering, AEM can also be operated as a managed service by Adobe or on-premise, i.e. in the company's own data center. Adobe continues to support both of these options and there are no restrictions or terminations in this regard.


Is AEM Forms also available as a cloud service?


Currently only AEM Sites and AEM Assets are available as a cloud service. However, there are efforts to also offer AEM Forms as a cloud service.


If you have any questions about the new AEM as a cloud service offer, please contact us.


The most important functional and technical highlights of the cloud service:

  • Always on: High availability with minimal downtime or content freeze
  • Always scalable: thanks to horizontal and vertical autoscaling
  • Always up to date: Significant reduction of the upgrade effort
  • Always learning and adapting: automatic and self-improving updates
  • Always fast: Automated deployment of production-ready, preconfigured AEM environments